Luxury tourism plans will attract visitors from Russia, Persian Gulf and the U.S.A.
Elias Bendodo, president of the Tourist Board in Málaga, recently presented details of the Costa del Sol Elite Collection, which is aimed at bringing together tour operators and travel clubs for those with high purchasing power, transport, accommodation, leisure and the most select excursions.
Marbella will be the standard bearer of this product which will include private aircraft companies, chauffeur-driven cars, luxury hotels and beach clubs and individually-designed trips to places of interest in Malaga province.
"We will be the third corner of the triangle of the Spanish luxury sector, with Madrid and Barcelona", explained Mr. Bendodo.
The Costa del Sol Elite Collection will be officially presented in March at the Arabian Travel Market tourism fair and then at events which feature the most exclusive tourist attractions, such as the fair in Las Vegas in August and the ILTM in the French resort of Cannes.
This plan will also include familiarisation trips for agents from Arabia, Kuwait, Qatar and India; the latter, together with China, are the main markets to which this exclusive product will be marketed in the medium term.