When a house stagnates in the real estate market, there is a risk of a vicious circle starting. Potential clients tend to distrust properties that have been on the market for long, delaying the process even more. Before this happens, we must make decisions, and it is not always necessary to lower the price to speed up the sale of a house.
Factors that delay the sale of a home
The first step in making decisions that help speed up the sale of a house is to know the reason for the delay:
• A too-high price for its features, state of preservation or location.
• Bad publicity, with ads that do not give details of the property or poor-quality photos.
• Poor staging that detracts from its attractiveness.
• Poor communication with potential buyers, not responding quickly to their queries.
• It is a type of property with low demand.
How to speed up the sale of a house
With a clear vision of why it is not selling, it is time to take action. There are no magic formulas, but there are some effective strategies to speed up the sale of a home:
Setting a price "without feelings"
For any person, their house has enormous value, but we must subtract the emotional factor to obtain a realistic price. The advice is to study the real estate market in the area, carry out an online valuation or go to real estate professionals.
A good setting
Just over a minute; that's how long it takes a person to decide whether they like a house. Sometimes, the details can ruin everything, so it's fundamental to enhance its appeal. How?
• Fix little visible defects.
• Make some renovations if the house is not in the best condition: paint the walls, put a vinyl floor over the old one, change the kitchen counter, etc.
• Home staging: consists of depersonalizing the house, removing unnecessary furniture, cleaning, tidying and enhancing the lighting.
• Furnishing: furnished houses sell better, so if you don't have furniture, the advice is to put some basic, simple but matching furniture.
Is it an expense? In fact, it is an investment because it will not only help speed up the sale of a home, but it can increase its selling value.
The decisive factor: advertising
Posting ads on real estate portals gives visibility, but it is not enough to speed up the sale of a house. What is missing?
•Quality photographsthat show everything that gives value and differentiates the property.
• Virtual tours that allow a better visualization of the property.
Communication is also essential
Answering potential clients quickly, arranging a visit as soon as possible and being open to any information they need is fundamental. The owner's reliability can tip the balance in one direction or another.
The art of negotiation
It is common for buyers to ask for a discount. To speed up the sale of a house, you have to be willing to negotiate. That does not mean increasing the starting price too much. The advice is to leave a reasonable margin from which both parties can benefit.
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